Internet Business Plan



Format: MS Word (.doc) Download
ISBN: 0-97720-xxxx
Pages: 27


This Online Retail Store Business Plan Business Plan is a comprehensive, formal business plan example detailing how an existing retail company with a one physical location successfully launched a lucrative eCommerce website to increase its net revenue.

Document Information

Internet eCommerce Business Plan template

This Online Retail Store Business Plan template includes a detailed plan for the strategies, milestones and costs involved with the development of an eCommerce website through the use of Internet marketing techniques. In this example, the business is an apparel and sporting goods store. In addition to defining how to develop a strong online presence, the business plan also addresses enhancing revenue strategies for the existing physical location.

The Internet Business Plan Table of Contents includes comprehensive sections of a formal business plan in a format approved and expected by loan officers and investors. The business plan, created for an apparel and sporting goods business, can be easily adapted to any type of online eCommerce or physical retail business.

Internet eCommerce Business Plan Contents

This Online Retail Store Business Plan provides methods for forecasting sales; pricing formulas; demographic data that supports a detailed financial analysis; an analysis of the apparel and sporting goods industry; a detailedWebsite Marketing Strategy section; and a concise Executive Summary for an Internet Business Plan.

Internet eCommerce Business Plan Detailed Sections

This This Online Retail Store Business Plan provides for thorough capital planning and details the cash flow necessary for a Internet business to succeed. The financial forecast provides a month-to-month analysis of the Internet business and shows how the owners will increase sales by expanding their existing location and developing a more lucrative Internet sales strategy.

The plan includes detailed 12-month and 3-year Financial Forecasts for Sales, Profit and Loss, Cash Flow, and Balance Sheet, with complete sections on:

  • Website Marketing Strategy
    • eCommerce
    • Search Engine Optimization
    • Content
    • Email Marketing
    • Social Network Marketing and Blogs
    • Reporting and Analysis
  • Traditional Marketing Strategy
    • Merchandising, Cross-Selling, and Up-Selling
    • Discounts
    • Loyalty Programs
    • In-Store Events
  • Development Requirements
    • Extensive Milestones Chart
  • Product Analysis Based on Industry Sales Projections
  • Competitive Pricing Analysis
  • Customer Population and Demographics
  • Market Analysis for the Apparel and Sporting Goods Industries
  • Market Segmentation Analysis
  • Competitive Analysis for Regional and Internet Competition
  • Competitive Edge
  • Target Customer Buying Patterns
  • Financial Forecasts
    • Personnel Plan
    • Sales Strategy and Forecasting
    • Break Even Analysis
    • Profit and Loss Forecast
    • Cash Flow Forecast
    • Balance Sheet Forecast
    • Important Business Ratios breakdown, such as Return on Equity and Net Worth
  • Complete explanations of each section, including Financials.

The Internet Business Plan is an indispensable guide to launching and operating a successful Internet business.