Clothing Store Business Plan


Format: MS Word (.doc) Download
ISBN: 0-97720-xxxx
Pages: 27
Printable: Yes


The Clothing Store Business Plan template is a comprehensive, formal sample business plan detailing the launch of a retail fitness apparel and sporting goods equipment store. The company has been in business for three years and, to address the need for increased revenue, created a business plan to increase sales at their one existing location and develop their online eCommerce sales.

Document Information

Clothing Store Business Plan template

The Clothing Store Business Plan template includes a comprehensive industry analysis for both the apparel and sporting goods industries, along with a detailed plan for developing a strong eCommerce presence through Internet marketing techniques. The Clothing Store Business Plan Table of Contents includes complete sections of a formal business plan in a format approved and expected by loan officers and investors.

Clothing Store Business Plan contents

The Clothing Store Business Plan example provides methods for forecasting sales; demographic data that supports a detailed financial analysis; pricing formulas; an analysis of the apparel and sporting goods industry; a detailed Internet eCommerce marketing strategy for a Clothing Store; and a concise Executive Summary for a Clothing Store Business Plan.

Clothing Store Business Plan detailed sections

The Clothing Store Business Plan outline provides for thorough capital planning and details the cash flow necessary for a Clothing Store business to succeed. The financial forecast provides a month-to-month analysis of the Clothing Store business and shows how the owners will increase sales by expanding their existing location and developing a more lucrative Internet sales strategy.

The plan includes detailed 12-month and 3-year Financial Forecasts for Sales, Profit and Loss, Cash Flow, and Balance Sheet, with complete sections on:

  • Market Analysis for the Apparel and Sporting Goods Industries
  • Market Segmentation Analysis
  • Competitive Analysis for Regional and Internet Competition
  • Competitive Edge
  • Target Customer Buying Patterns
  • Product Analysis Based on Industry Sales Projections
  • Competitive Pricing Analysis
  • Customer Population and Demographics
  • Website Marketing Strategy
    • eCommerce
    • Search Engine Optimization
    • Content
    • Email Marketing
    • Social Network Marketing and Blogs
    • Reporting and Analysis
  • Traditional Marketing Strategy
    • Merchandising, Cross-Selling, and Up-Selling
    • Discounts
    • Loyalty Programs
    • In-Store Events
  • Development Requirements
    • Extensive Milestones Chart
  • Financial Forecasts
    • Personnel Plan
    • Sales Strategy and Forecasting
    • Break Even Analysis
    • Profit and Loss Forecast
    • Cash Flow Forecast
    • Balance Sheet Forecast
    • Important Business Ratios breakdown, such as Return on Equity and Net Worth
  • Complete explanations of each section, including Financials.

The Clothing Store Business Plan is an indispensable guide to launching and operating a successful Clothing Store business.