The purpose of a Management Bio (sometimes known more formally as ‘Management Biographies’) in a business plan is to give your reader a good way to evaluate the management team and what they bring to the company. Having a good idea is only a small part of having a successful business, as poor managers can kill a good concept.
Mistakes to Avoid in Writing a Management Bio
Many people don’t like to write about themselves, but thinking of yourself as a product you want to sell can help you get past that. For some people, writing the Management Bio for their business plan is one of the hardest parts of the whole process because you have to accurately describe your ability to run your own company. This is also your opportunity to really assess your own skills, and that of your management team. Take the time to spot weaknesses that you can overcome by adding people to your team that have the skills you may be lacking.
Your background may be heavily focused in skills that are focused in one industry. Try to avoid using industry terms and jargon that not everyone will understand–or be as impressed with if you don’t explain the significance in layman’s terms. Also avoid just listing your skills and past jobs. This is your chance to defend why you and your team are uniquely qualified to run your company. Keep it interesting and relevant. Have several people read your bio. If their eyes glaze over while they read it, you need to try again.
Keep it as focused and organized as possible. Don’t just write about things as they occur to you. Organize your bio in a logical fashion–either with related items together, like skills, or in a chronological order. Keep the list in front of you while you write your biography so you make sure to tell a cohesive story.
When you have narrowed down which aspects of your experience belong in your Management Biography, tell your story. Keep it as engaging as possible, not just a list of facts and figures.
How to Sell Yourself in a Bio
In order to sell your reader on your company, you need to sell them on yourself. Think of yourself as a product and show your reader just how great you are. What are your best features, and why should anyone trust you?
Sometimes it’s hard to know what to write. Take some time to brainstorm all of the reasons why you’re a good manager for your business: skills you have, college degrees, continuing education programs, certifications, past jobs, etc. All of these are important. But what’s really important are your past successes. What have you accomplished in the past that would suggest you’ll be successful in this business? These questions are at the core of a management bio that truly indicates the company is in good hands.
Are You a Good Manager for Your Business?
Take the time to really evaluate whether you and your team are the right people to run a successful business. This is where the rubber meets the road. Put the right people in place–even if that means replacing yourself with someone who is better qualified. They might just build a great company for you.
Be Objective About Your Management Bio
When you are done writing, set your biography aside for a day or so and then read it again. Make sure it still makes sense and includes everything people need to know about you if they need to make financial decisions about your company. If you were reading this about someone else, would you have faith in them to run a successful business, and maybe even want to get to know them?
By starting with a brainstorming session to come up with your best features, organizing them logically and then writing an engaging and interesting story, you’ll have a Management Bio that shows your readers you’re the right person to make your business grow and prosper.
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