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Sporting Goods Store Business Plan

Sporting Goods Store Business Plan
Cynthia K. McCahon, MBA
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The Sporting Goods Store Business Plan is a comprehensive, formal business plan detailing the strategy for managing the growth, both retail and ecommerce, for a sporting goods store with a single location. The sporting goods store sells mass marketed sporting goods and fitness apparel that is trendy, in demand, and competitively priced. Emphasis is placed on high-growth products driven by current social trends, such as exercise/fitness equipment, golf and fashion sports clothing.

Three years ago the business opened as one retail location in a traditional store format. This single sales channel generated all of the companyís revenue, providing sales adequate for paying operating expenses, but generating only narrow margins that limited the companyís growth. During the last year the business gained a second distribution channel by adding e-commerce capability to its existing web site, and this new channel has proven successful. Current awareness of the company is limited to its local community. The business wants to expand that awareness nationally through the Internet so it can reach a dramatically larger consumer population. This business plan details the companyís rollout of an e-commerce marketing campaign based on web content, search engine optimization, and a brand promise that sets the business apart from its competitors.

The implementation of this business plan will enable the business to realize substantial sales growth over the next three years so it can achieve specific financial objectives detailed in the plan.

Document Information

Sporting Goods Store Business Plan

The Sporting Goods Store Business Plan is a comprehensive, formal business plan detailing how an existing retail company with a single physical location increased its revenue by expanding its existing business and successfully launching a lucrative online ecommerce website. The business plan includes a detailed plan for the strategies, milestones and costs involved with the expansion of its existing business and development of an eCommerce website through the use of Internet marketing techniques.

The Sporting Goods Store Business Plan Table of Contents includes comprehensive sections of a formal business plan in a format approved and expected by loan officers and investors. The business plan, created for an apparel and sporting goods business, can be easily adapted to any type of retail or online eCommerce business.

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Sporting Goods Store Business Plan Contents

The plan provides methods for forecasting sales; pricing formulas; demographic data that supports a detailed financial analysis; an analysis of the apparel and sporting goods industry; a detailed Marketing Strategy for a Sporting Goods Store; and a concise Executive Summary for a Sporting Goods Store Business Plan.

Sporting Goods Store Business Plan Detailed Sections

The Sporting Goods Store Business Plan provides the methodology for thorough capital planning and details the cash flow necessary for a sporting goods store to succeed. The financial forecast provides a month-to-month analysis of the sporting goods store and shows how the owners will increase sales by expanding their existing location and developing a more lucrative Internet sales strategy.

The plan includes detailed 12-month and 3-year Financial Forecasts for Sales, Profit and Loss, Cash Flow, and Balance Sheet, with complete sections on:

  • Website Marketing Strategy
    • eCommerce
    • Search Engine Optimization
    • Content
    • Email Marketing
    • Social Network Marketing and Blogs
    • Reporting and Analysis
  • Traditional Marketing Strategy
    • Merchandising, Cross-Selling, and Up-Selling
    • Discounts
    • Loyalty Programs
    • In-Store Events
  • Development Requirements
    • Extensive Milestones Chart
  • Product Analysis Based on Industry Sales Projections
  • Competitive Pricing Analysis
  • Customer Population and Demographics
  • Market Analysis for the Apparel and Sporting Goods Industries
  • Market Segmentation Analysis
  • Competitive Analysis for Regional and Internet Competition
  • Competitive Edge
  • Target Customer Buying Patterns
  • Financial Forecasts
    • Personnel Plan
    • Sales Strategy and Forecasting
    • Break Even Analysis
    • Profit and Loss Forecast
    • Cash Flow Forecast
    • Balance Sheet Forecast
    • Important Business Ratios breakdown, such as Return on Equity and Net Worth
  • Complete explanations of each section, including Financials.

The Sporting Goods Store Business Plan is an indispensable guide to launching and operating a successful sporting goods business.


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