Business Plan Sample Outline Template

Downloaded Sample Business Plans

Business Plan Sample Outline Template
Sample Business Plans
Sample Business Plans
Sample Business Plans

Marketing Plan

Marketing Plan
Cynthia K. McCahon, MBA
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Document Information

Written by expert MBA business plan writers, the Marketing Plan is a comprehensive, formal business plan detailing the marketing and advertising plans for a retail and online store selling apparel and sporting goods. The company has one retail location and is increasing its online presence and expanding the website's ecommerce capabilities. The company has done extensive research into enhancing its online presence, which is reflected in the Marketing Plan's detailed Internet marketing section.

The Marketing Plan Table of Contents includes comprehensive sections found in a formal, highly detailed marketing plan.

Marketing Plan Contents

This sample Marketing Plan provides a comprehensive industry analysis, along with the company's product and market strategies, a detailed advertising plan, a comprehensive online marketing strategy, and a concise Executive Summary for a Marketing Plan. The plan includes an exhaustive financial plan for the companies marketing strategies, including budgeting, Return on Investment (ROI) forecasting, Contribution Margins and Sales Forecasts. The plan also provides a detailed review of the companies controls developed to manage each aspect of the marketing plan. The Marketing Plan provides in-depth explanations of each concept presented, along with extensive links to relevant websites for further material.

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Marketing Plan Detailed Sections

The sample Marketing Plan explains the companies complete marketing, advertising and promotions strategy. The plan details the cash required to develop, deploy and manage the plan. In this example marketing plan, the company estimates spending $40,000 on Marketing and Advertising in the plan's first year. The document details how that money is spent and provides a detailed Return-On-Investment (ROI) for the plan.

The business plan includes detailed sections on:

  • Situation Analysis
  • Market Demographics
  • Market Needs
  • SWOT Analysis
  • Competition
  • Marketing Strategy
  • Branding
  • Product Marketing
  • Promotions
  • Advertising Campaigns
  • Pricing
  • Strategies
  • Website Marketing Strategies
  • Ecommerce Strategies
  • Financial Plan
  • Break Even Analysis
  • Sales and Expense Forecasts
  • Contribution Margin
  • Contingency Planning
The Marketing Plan is an indispensable guide developing a marketing strategy for any retail or Internet business.

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