Business Plan Template

Business Plan Template

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Sample Business Plans

Internet Marketing Plan

Internet Marketing Plan
Cynthia K. McCahon, MBA
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Document Information

Written by expert MBA business plan writers, the Internet eCommerce Marketing Plan template is a comprehensive, formal business plan detailing the Internet ecommerce marketing and advertising plans for a retail and online store selling apparel and sporting goods. The company has one retail location and is increasing its online presence and expanding the website's ecommerce capabilities.

The Marketing Plan Table of Contents includes comprehensive sections found in a formal, highly detailed marketing plan.

Internet Marketing Plan Contents

This example Internet Marketing Plan provides a comprehensive industry analysis, along with the company's product and market strategies, a detailed advertising plan, a comprehensive online marketing strategy, and a concise Executive Summary for a Marketing Plan. The plan includes an exhaustive financial plan for the companies marketing strategies, including budgeting, Return on Investment (ROI) forecasting, Contribution Margins and Sales Forecasts. The plan also provides a detailed review of the companies controls developed to manage each aspect of the marketing plan. The Internet Marketing Plan provides in-depth explanations of each concept presented, along with extensive links to relevant websites for further material.

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Internet Marketing Plan Detailed Sections

The Internet Marketing Plan template explains the companies complete marketing, advertising and promotions strategy. The plan details the cash required to develop, deploy and manage the plan. In this example internet marketing plan, the company estimates spending $40,000 on Marketing and Advertising in the plan's first year. The document details how that money is spent and provides a detailed Return-On-Investment (ROI) for the plan.

The business plan includes detailed sections on:

  • Situation Analysis
  • Market Demographics
  • Market Analysis
  • SWOT Analysis
  • Competition
  • Marketing Strategy
  • Branding
  • Product Marketing
  • Promotions
  • Advertising Campaigns
  • Pricing
  • Strategies
  • Website Marketing Strategies
  • Ecommerce Strategies
  • Financial Plan
  • Break Even Analysis
  • Sales and Expense Forecasts
  • Contribution Margin
  • Contingency Planning
The Internet Marketing Plan is an indispensable guide to launching and operating a successful internet business.

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