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| Synopsis |
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This downloaded Infomercial Business Plan can be adapted quickly and easily to develop a comprehensive business plan
detailing how to develop, produce, launch and manage an innovative infomercial
product. The plan
provides funding and operational requirements necessary for a test phase
and, pending a successful test, serves as a guide to execute a
full-scale rollout of a national television infomercial.
For a
complete list of sections, read the
Infomercial Sample Business Plan Table of
Contents.
This sample business plan is a comprehensive example that includes
exhaustive financial forecasting in layouts required by
banks, lenders, and investors.
The straight-forward design of the financial forecasts presented in this
business plan
are specific to the infomercial industry and provide an
insider's view of how to
calculate financial solvency for a long-form (30-minute) infomercial product.
The plan includes an industry-specific performance worksheet used to
establish the necessary breakeven requirements for the test phase of an
infomercial. The worksheet explains standard industry metrics including
Cost per
Order (CPO) and Media Efficiency Ratio (MER). The performance worksheet
is also used to create formal
Infomercial financial forecasts for Sales; Profit &
Loss; Cash Flow; and Balance Sheets for 12-month and 3-year projections. These
forecasts are a requirement for projecting the
infomercial company's on-going financial performance and can be
used to manage day-to-day operations for the infomercial campaign. Just as importantly,
proper use of this financial data helps determine whether an
infomercial company should not launch a product in the infomercial channel due to poor financial
projections.
The inherent risk level for testing an infomercial product is
very high.
In the
case of testing this example fitness product,
the
company's launch plan assumes an initial capital infusion of $200,000 to
support the product's test phase. If the test is not successful, the
investment cannot be recovered and is considered a loss. If the test is
successful, the company will require an additional $860,000 in capital
to fund a full campaign rollout of the infomercial. The plan includes a
concise
Executive Summary for an Infomercial
Business Plan.
Assuming a
successful test phase, the plan details the full rollout and
launch of the product.
The company is
forecasting total assets and net worth of $64,778 at the end of its
first year on total paid-in capital of $1,060,000. After the second
year, total assets and net worth are forecast to increase to $72,425
after dividend distributions of $500,000. In the third year, total
assets and net worth are forecast to increase to $240,017 after dividend
distributions of $1 million.
The plan includes
highly detailed sections on:
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Infomercial
Industry Overview and Market Analysis Data
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Infomercial Fitness
Products
and
Competitive Comparison
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Strategic Alliances and Vendors Necessary for Success
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Marketing Strategy
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Positioning
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Promotion
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Pricing
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Timeline and Milestones
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Management Summary
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Personnel Plan
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Infomercial
Financial Plan (12-Month and 3-Year Projections)
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Infomercial Performance
Worksheet
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Infomercial Sales Forecast
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Profit & Loss
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Cash Flow
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Balance Sheet
The
plan provides complete details for projecting startup costs and
on-going financial forecasting for an Infomercial fitness product,
including an Infomercial industry-specific performance worksheet for
measuring campaign profitability:
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Infomercial Conversion Rates
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Infomercial Cost per Order (CPO)
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Estimated
Infomercial Revenue
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Average Sales Ratios
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Media Efficiency Ratios
(MER)
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Customer Reviews |
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By
Jorge Recarey
This sample business plan really opened my eyes about
launching an infomercial product. What an education! It
told me what I needed to know before I started spending money."
By
Cleve McMillan
You have no idea how much you have helped me...You have carved
years off the development time in relation to my new concept.
Thank You."
By
Johnny McDonald
Your sample plan gives me a blueprint of what needs to be
considered, the price for the product was reasonable as well.
By
Heidi Miller
Your plan is very well
done. The minute I started reading it, I knew it was exactly
what I was looking for. I have written business plans for
years and they are so time consuming. This is clear and
concise and offers much more information than I expected.
Thank you and I am looking forward to using Sample Plan's
again in the future.
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