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Infomercial Sample Business Plan
[Digital Download: PDF or MS Word]
by Cynthia K. McCahon, MBA (Author)
Document Available By Digital Download Only
Free Bonus eBook:  44 Ways To Finance Your Business
Product Details  
Format: Adobe (.pdf) or MS Word (.doc)
Edition: eBook
ISBN:  0-9755823-8-0
Publisher: SamplePlan, Inc. (2007)
Availability: Immediate Digital Download
Printable: Yes
Mac OS Compatible: Yes
Windows Compatible: Yes
File Size: .pdf:  499 KB  / .doc: 789 KB
Pages: 37 Pages
  Adobe Acrobat  (.pdf)  
 List Price:  $57.77
 Discount Price: $47.95     
 You Save: $9.82 (17%)
 
 
  MS Word (.doc)
List Price:   $81.86
Discount Price: $67.95     
You Save: $13.92 (17%)
 
 
 
How To Use This Document
 
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Downloading and adapting a sample plan is the fastest, easiest and most accurate way to quickly complete your business plan. You can avoid the steep learning curve of writing a business plan from scratch. Used by entrepreneurs, business owners, accountants and students to develop effective business plans, you too can quickly write your business plan by downloading a sample plan.
Synopsis
 

 

 

This downloaded Infomercial Business Plan can be adapted quickly and easily to develop a comprehensive business plan detailing how to develop, produce, launch and manage an innovative infomercial product. The plan provides funding and operational requirements necessary for a test phase and, pending a successful test, serves as a guide to execute a full-scale rollout of a national television infomercial. For a complete list of sections, read the Infomercial Sample Business Plan Table of Contents.
 
This sample business plan is a comprehensive example that includes exhaustive financial forecasting in layouts required by banks, lenders, and investors. The straight-forward design of the financial forecasts presented in this business plan are specific to the infomercial industry and provide an insider's view of how to calculate financial solvency for a long-form (30-minute) infomercial product.
 
The plan includes an industry-specific performance worksheet used to establish the necessary breakeven requirements for the test phase of an infomercial. The worksheet explains standard industry metrics including Cost per Order (CPO) and Media Efficiency Ratio (MER). The performance worksheet is also used to create formal Infomercial financial forecasts for Sales; Profit & Loss; Cash Flow; and Balance Sheets for 12-month and 3-year projections. These forecasts are a requirement for projecting the infomercial company's on-going financial performance and can be used to manage day-to-day operations for the infomercial campaign. Just as importantly, proper use of this financial data helps determine whether an infomercial company should not launch a product in the infomercial channel due to poor financial projections.
 
The inherent risk level for testing an infomercial product is very high. In the case of testing this example fitness product, the company's launch plan assumes an initial capital infusion of $200,000 to support the product's test phase. If the test is not successful, the investment cannot be recovered and is considered a loss. If the test is successful, the company will require an additional $860,000 in capital to fund a full campaign rollout of the infomercial. The plan includes a concise Executive Summary for an Infomercial Business Plan.
Assuming a successful test phase, the plan details the full rollout and launch of the product. The company is forecasting total assets and net worth of $64,778 at the end of its first year on total paid-in capital of $1,060,000. After the second year, total assets and net worth are forecast to increase to $72,425 after dividend distributions of $500,000. In the third year, total assets and net worth are forecast to increase to $240,017 after dividend distributions of $1 million.
The plan includes highly detailed sections on:
 
  • Infomercial Industry Overview and Market Analysis Data
  • Infomercial Fitness Products and Competitive Comparison
  • Strategic Alliances and Vendors Necessary for Success
  • Marketing Strategy
     
    • Positioning
    • Promotion
    • Pricing
     
  • Timeline and Milestones
  • Management Summary
  • Personnel Plan
  • Infomercial Financial Plan (12-Month and 3-Year Projections)
     
    • Infomercial Performance Worksheet
    • Infomercial Sales Forecast
    • Profit & Loss
    • Cash Flow
    • Balance Sheet
 
The plan provides complete details for projecting startup costs and on-going financial forecasting for an Infomercial fitness product, including an Infomercial industry-specific performance worksheet for measuring campaign profitability:
  • Infomercial Conversion Rates
  • Infomercial Cost per Order (CPO)
  • Estimated Infomercial Revenue
  • Average Sales Ratios
  • Media Efficiency Ratios (MER)
 
Customer Reviews
 
By Jorge Recarey
This sample business plan really opened my eyes about launching an infomercial product. What an education! It told me what I needed to know before I started spending money."       
 
By Cleve McMillan
You have no idea how much you have helped me...You have carved years off the development time in relation to my new concept. Thank You."
 
By Johnny McDonald
Your sample plan gives me a blueprint of what needs to be considered, the price for the product was reasonable as well.
 
By Heidi Miller
Your plan is very well done. The minute I started reading it, I knew it was exactly what I was looking for. I have written business plans for years and they are so time consuming. This is clear and concise and offers much more information than I expected. Thank you and I am looking forward to using Sample Plan's again in the future.
 
 
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